Management Team

Bruce McMaster - President and CEO

With over 30 years of experience in the printed circuit board industry, Bruce is a hands-on business manager. He began his career in the late 1970’s, working his way through the ranks at various printed circuit board operations in California, ultimately joining Details, Inc. in 1985 as operations manager. Bruce took the helm as President of Details in 1991. After a period of sustained growth, Details acquired Dynamic Circuits, Inc. through a merger completed in 1998 and began doing business as Dynamic Details, Inc. or DDi, which went public in 2000, and ultimately reached $500 million in annual sales. Bruce continued his leadership role as CEO and Director of DDi through 2005.


John Peters - Executive Vice President

John has over 30 years of experience in the electronics industry. His first 10 years were spent in materials and procurement, where he became Director of Materials for a Fortune 500 company. He began his printed circuit board career as a co-founder and owner of Trend Circuits, Inc. in Fremont, California, where his primary focus was on sales and marketing, but John was involved in all aspects of the business. John then moved to Dynamic Circuits, Inc., “DCI,” as Vice President of Sales &Marketing, where DCI became known as the fastest growing printed circuit board company. In 1998, with the merger between DCI and Details, John became the Vice President of Sales & Marketing for DDI, and continued to grow annual sales world wide to $500m.


Jay Latin - Vice President of Sales and Marketing

Jay has over 27 years of experience in the PCB industry. He has held postions in customer service, outside sales, and sales management during this time. Jay spent 13 years with DDI, starting in outside sales, he worked his way to VP of Sales of North America. In 2006, he joined Merix Corporation and in his 4 years there he held positions of Director of New Account Development and Western Regional Manager. From 2010 to 2013, Jay held the position of Vice President of Sales for Westak Inc. Jay holds a Bachelor's Degree in Business from California State Univerisity, Chico.


Joe Gisch - Vice President and Chief Financial Officer

Joe has over 29 years of business experience, 18 years of which was with a multi-national CPA firm, including 10 years as a Partner. Joe also has over 11 years of printed circuit board experience serving as CFO of Details, Inc. and DDI Corp. from 1995 through 2004, where his responsibilities included accounting, finance, human resources and administration. Joe holds a Bachelor of Business Administration degree from the University of Iowa.


Victor Avdonin - Director of Quality

Victor brings over 30 years of PCB and quality management experience to Cartel Electronics. He is an ASQ Certified Quality Engineer (CQE), Certified Quality Auditor (CQA), a 6 Sigma Black Belt and is adept in all major quality disciplines, including ISO, AS, TS, Mil-Spec and GMP-based quality systems. He is a champion of continuous improvement and quantitative analysis, and specializes in working with customers to achieve outstanding product quality and superior service to meet the most demanding needs.


Paul Walker - Director of Technology

As Director of Technology, Mr. Walker brings almost 30 years of experience to Cartel where his duties include product engineering, process control, continued advancement of manufacturing capabilities, and technical support for sales and manufacturing. Mr. Walker joined Cartel in November 2007. His previous experience includes Director of Process Engineering for Dynamic Details, Inc., Process Engineering Manager at Details, Inc. and Operations Manager with Crown Circuits.


Mike Bailey - Director of Front End Engineering

Mike brings nearly 36 years of PCB engineering experience to Cartel, including time at Bell Industries, Diceon and TTM Technologies focused on both manufacturing process development and engineering technology. Today Mike uses his vast experience to bring diligence and excellence to our front-end engineering process. Mike has a Bachelor of Arts, Graphic Design Degree from California State College at Fullerton.


Oscar Ramirez - Director of Operations

Oscar has over 21 years of PCB experience and has been involved in production at Cartel for the past 16 years. Prior to that, he spent approximately 5 years at Aero-Scientific in the same capacity.


Jessie Rocha - I.T. Manager

Managing the I.T. department, Jessie brings 20 years of PCB and computing experience to the table. Currently, he is also a liaison to the Cam Departtment due to his experience running the Cam department at his previous employer for over 5 years.



Our Management team welcomes comments and/or suggestions here: customersatisfaction@cartelelectronics.com

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